Elizabeth Cawein is a music advocate, strategist and scholar. She founded Music Export Memphis, a first-of-its-kind nonprofit export office for music, in 2016 following a decade in music publicity and marketing with roots, Americana and folk artists. Elizabeth is a DJ (WYXR 91.7FM Memphis), a professor (Mike Curb Institute for Music at Rhodes College), and a student (PhD candidate, School of Urban Affairs and Public Policy, University of Memphis) - across all these roles she is focused on centering working musicians as cultural assets. She serves on the board of directors for Folk Alliance International, is a Governor for the Memphis Chapter of The Recording Academy, and was recently appointed by Gov. Bill Lee to serve on the statewide Tennessee Music Advisory Council. Elizabeth is a sought-after speaker and thought partner. Her TED Talk on music cities has 1.4 million views and counting.